The Dub, a Portland-based marijuana wholesale brand, needed a social media presence that would truly stand out in the saturated Oregon market.
The catch: no budget and no photographer.
Our move was to create a unique presence centered around a color-coordinated design that’s unlike any other marijuana brand. We used license-free stock photos, custom illustrations, and pictures of street art. I was specifically chosen for the project because we needed bold designs that evoked creativity and spoke to weed culture, while not falling into the common traps of strictly psychedelic art or sexualized content. You can be the final judge, but I think it turned out pretty sick.
Client: The Dub
Agency: AHA
Role: Illustrator
my designs:
The Insta Grid
(this is a recreation—the original has since been taken down due to management changes.)
lead AD: Denzell Gallegos
designers: Benj Zeller, Bryer Hataishi, Denzell Gallegos, Gabe Keim
writer: Sean Scott
media planner: Jay Lavesque
strategy: Abby Mizera, Casey Hickman, Adriane Hershey