Sustainability meets cutting-edge sneaker tech
Fully compostable packaging for the revolutionary adidas 4DFWD shoe. The packaging is created so that the sneakers can be easily popped into a sleeve that pulls out from a tube. I wanted the graphics to be fresh and incorporate elements of the shoe, while not overpowering the shoe’s design. Art direction and graphic design by myself, creative direction by Chad Evans.
A few mockups/WIP versions from throughout the creative process:
Creative Director: Chad Evans
Art Director: Benj Zeller
Project Manager: Brenna Deeley
Photographer: Benj Zeller