“My life is bloody awesome.”
Dylan Alcott is redefining both what it means to have a disability and what it means to play tennis. Nike Court wanted to highlight the changing face of the sport by showing the world how Dylan challenges stereotypes on and off the court. He’s loud, he’s ballsy, and he believes tennis should be as well.
I wanted vibrant colors, energetic movement and bold transitions to highlight Dylan’s style and energy. A sprinkling of selfie videos from his friends and fam speak to how his infectious personality affects those around him on a personal level. This piece aired after the 2020 Australian Open in Dylan’s hometown of Melbourne on the @nike and @nikecourt Insta, IGTV, Youtube, and Dylan’s personal account.
Client: Nike Court
Agency: Conscious Minds
Role: Art Director, Designer
The full piece:
Cutdown for Dylan’s personal Insta story:
Director: Stefan Hunt
DP: Campbell Brown
Photographer: Thierry Des Fontaines
Producer: Jeff Keith
EP: Santino Stoner
Brand Director/Creative Strat: Doug Raschio
ACD: Gabriella Narvaez
AD, Designer: Benj Zeller
Creative Producer: Sláine Houts
Editor: Dominic Laing