We took Saquon back to his roots in the heart of the Bronx for the 4th installment of the @nike original series: Birthplace of Dreams.
We wanted to highlight how the borough shaped him, his career and his family, and how he’s now shaping it in return. The piece aired on @nike Instagram, IGTV and YouTube the day of the 2019 Giants-Jets game.
As the Jr. Ad, I worked on concepting and designing a four-piece social teaser that would air on @Nike IG stories. We wanted it to highlight Saquon’s bright personality and love for family, while also interacting with the @Nike following. I also assisted in concepting and post-production on the full piece and cutdown.
Client: Nike
Agency: Conscious Minds
Role: Junior AD, Designer
@Nike insta story teaser:
The full piece:
Exclusive ‘Football Country’ cut for @usnikefootball, highlighting the impact of football in the Bronx.
Director: Charles Todd
DP: Gaul Porat
Photographer: Ricky Rhodes
Producer: Madeline Saporito
EP: Santino Stoner
Brand Director: Doug Raschio
ACD: Kris Cantrell, Daniel Krueger
Jr. AD, Designer: Benj Zeller
Creative Producer: Sláine Houts
Editor: Dominic Laing